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How Black Networks like Bounce TV Are Changing the Way We Look At TV
by Joshua D. Copeland
Bounce TV is on the rise and taking over! Bounce TV marks 2014 as the Most Successful year in their Network’s History. Atlanta’s African American television network has been rapidly expanding in viewership.
Bounce TV experienced tremendous gains in Black households. According to Eurweb.com, the targeted sales demos and increases consisted of:
+42% among HHs(households) (159K)
+22% among P18-49 (84K)
+29% among P25-54 (94K)
On a total day basis, Bounce TV ended the year delivering 119K HHs, up +37% compared to 2013. The network also posted gains of 17% in A18-49 (69K) and +30% in A25-54 (78K).
So what’s the deal behind these crazy gains last year? It could be Bounce TV’s show “Family Time,” the most watched original series to-date. After finishing it’s 10-week season in December, the show had an average delivery of 150K HHs, 96K A18-49 and 108K A25-54.
READ MORE via How Black Networks like Bounce TV Are Changing the Way We Look At TV | The Reel Network.
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