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61% of Households Are Watching Black TV: Why This Shifts Power To Black Audience

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“Empire”,“How to Get Away With Murder”,“Scandal” and “Black-ish” are all changing the history of TV. The shows are ranking big in the ratings and it’s all because black audiences are making it happen.
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“Empire” on FOX is the number 1 show this season. Certainly the actors and the story make it worth watching, but it’s because more black people are tuning in to this show that it’s reached the top.
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According to Nielson, 61% of the households watching “Empire” are black—that something no prime time show has ever accomplished. For 4 weeks straight, the drama about a music mogul and his family attracted more viewers. Last week, 11.3 million viewers watched “Empire”—its biggest audience yet.
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Wall Street Journal Culture Columnist Christopher John Farley says the game changer is that all these shows not only have black actors in lead roles and blacks at the helm as executive producers and directors, they are all dramas. That’s never happened before. Farley says Shonda Rhimes paved the way for this new revolution that CNN dubbed “The Year of African American viewer”. Kind of corny, but I like it.

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