Shea Moisture and Their ‘Hair Hate’ Campaign

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Shea Moisture is well-known in the black community for the diverse selection of hair products that does not discriminate…or do they? The brand, known as the ‘go-to’ company that makes the best products for black hair, dropped the ball this week. Why are sisters up in arms about Shea Moisture? For starters, black consumers were pissed after an ad was publicized for their brand new ‘Hair Hate’ campaign. The ad featured a light-skinned woman with long wavy hair and white women, with long blond and red hair. It was evident that black women with a thicker hair texture were missing from the equation – which is odd, considering they make up most of Shea Moisture’s customer base.

Wanting to appeal and diversify in order to expand a business, is commendable but to completely disregarding the black hair community that you ‘cater’ to isn’t. The ad would have been a perfect time for black women to showcase how they also suffer from ‘hair hate’ as they face discrimination and bias just from wearing natural hair leisurely and even in the workplace.

It appears that the brand has slowly been swapping out black models for more racially ambiguous women as well as white women. They have even changed their formula –  since Mitt Romney’s Bain Capital acquired ‘minority stake’ in 2015 which makes Shea Moisture no longer a 100% black owned business. Black women just aren’t feeling the love. There are other brands that cater to black women that you may want to try out…after you finish your last drop of your moisturizer of course.

Below are 20 black-owned companies, that are in no particular order of preference, but that you should support. Feel free to also comment your favorite black-owned hair care company that’s not listed below or your favorite product you’d recommend everyone to try!

  1. Alikay Naturals owned by Rochelle Campbell,
  2. Bee Mine Organics owned by Arthur & Tracey Q,
  3. Camille Rose Naturals owned by Janell Stephens,
  4. Curls by Mahisha Dellinger,
  5. Diva By Cindy owned by Cindy Tawiah
  6. Evolving Textures owned by Amazon Smiley & Nadra Smiley-Martin,
  7. Free Beauty owned by Selena M.,
  8. Jane Carter owned by Jane Carter,
  9. Karen’s Body Beautiful owned by Karen Tappin,
  10. Kinky-Curly owned by Shelley Davis,
  11. Koils By Nature owned by Pamela J. Booker,
  12. Miss Jessie’s owned by Miko Branch,
  13. My Honey Child owned by Krika Bradsher,
  14. Nzuri owned by Leola Anifowoshe,
  15. Soultanicals owned by Ayo Ogun-McCants,
  16. Thank God It’s Natural owned by Chris-Tia Donaldson,
  17. The Main Choice owned by Courtney Adeleye,
  18. Tropic Isle Living owned by Lois & Michael Hines,
  19. Uncle Funky’s Daughter owned by Renee Morris,
  20. Wonder Curl owned by Scarlett Rocourt,



Bowman, Mandy. “SheaMoisture Is Cancelled: 26 Black-Owned Hair Care Brands You Can Support Instead.” Official Black Wall Street. N.p., 25 Apr. 2017. Web. 01 May 2017.

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