Chanel Apologizes For Racially Profiling Gabby Sidibe in One of Their Stores
BY SUSAN JOHNES
Gabourey Sidibe isn’t exactly unknown Hollywood figure. She is a woman nominated for an Oscar for Best Actress after her deeply moving debut role in the film Precious.
She has since gone on to star successfully in TV shows like American Horror Story and Empire. The actress recently penned an essay for Lenny Letter where she recounts an entirely unacceptable incident of racial profiling while shopping at Chanel.
Sidibe recounts the story of going to a Chanel store near her house in Chicago to pick up a pair of glasses from the brand she’d been coveting.
Once there, a saleswoman informs her that they didn’t have any eyeglasses, despite displayed clearly next to the door. The saleswoman instead directs her to a discount frame dealer across the street.
Sidibe writes, “I would pretend she was polite, but she was condescending. It was needless to explain to me how exactly I should get across the street and vanish out of her sight. She treated me as if I were in kindergarten. I was only trying to purchase glasses, but she was trying end the interaction with me as soon as possible. I didn’t believe at first her sentiments until she confirmed in thrice in her pretend-polite way.
Sidibe stated that she immediately understood what was going on. “The saleswoman had decided after a single look at me that I wasn’t in the outlet to spend any money. Even though I had carried a Chanel bag on my hands, she decided I wasn’t a Chanel customer and therefore, not worth her time and energy.”
The French brand was quick to issue an apology after her story was published. In the statement released on Wednesday, Chanel expressed its sincerest regret for the boutique customer service experience that Ms. Sidibe mentioned.
“We are sorry that Sidibe felt unwelcome and offended. We took her words seriously and immediately investigated to understand what happened. You all know that this is not in line with the high standards that Chanel wishes to provide to our customers.”
“We are committed to providing anyone who comes in our boutiques with the best customer service. We hope that in the future Ms. Sidibe will consider coming back to our Chanel boutique and experience an ideal Chanel customer experience,” read the statement.
Earlier this year, Sidibe debuted her memoir, This Is Just My Face: Try Not to Stare. She writes about critical topics from undergoing weight-loss surgery, to her battle with depression, anxiety, and bulimia.
She has taken on a role as body activist after penning down an essay in April for ‘InStyle’ about learning to ignore Internet haters and embracing inner confidence.
If you were Sidibe would you shop with the brand again?
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