ColorPop Apologizes for Racist Product Names
BY: NISHA THOMAS
Once it was revealed that ColorPop’s range of 12 Sculpting Stix had finally come out, the popular boutique brand was lauded by influencers, media outlets, and consumers after taking part in introducing such an inclusive skin-tone combination. However, while the product was a big hit amongst the beauty community, the names of the contour sticks are now being called out as “controversial.”
As social media users have pointed out, the company made an error as far as the names that were given to the darker shades of the Sculpting Stix:
The darkest shade was called “Typo,” and another shade on the same side of the spectrum was labeled “Yikes.” It’s clear why words denoting an error or a mistake would be problematic when used to describe a skin color.
According to the beauty brand, they claim to be thankful for the criticism:
“On behalf of ColourPop, we are sorry and are extremely grateful for our customers’ feedback,” a spokesperson for the brand told BuzzFeed News. “We have taken immediate action to change the shade names and review our naming process to ensure this does not happen again.” To that end, “Yikes” has been changed to “Bloom” while “Typo” has become “Platonic.” To keep everything aboveboard, the brand went ahead and changed the item titled Dume to Pointe Dume.”
However, this isn’t the first time that the industry has gotten into hot water over the offensive names of some of the products.
Kat Von D was recently in the midst of controversial drama back in March for her Studded Kiss Lipstick called “Underage Red.”