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NYC Subways Promote $ex But Say Menstrual Cycles Are “Inappropriate”… Here’s Why

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By: Naturally Triece

The brand Thinx, who is the creator of those panties you can wear during your period that don’t consist of a pad or tampon, recently took it upon themselves to promote a campaign for the New York City subway, as part of their mission to break down the stereotypes of menstruation.

For anyone that may not be familiar with the ads on New York subways, it is pretty clear that boob jobs are much more important and advertisers aren’t excited to jump on the family-friendly train when it comes to appropriate advertising:


I know from my New York experience that these advertisements are literally everywhere.

But, unfortunately, Thinx’s business proposal has been met with a lot of resistance from Outfront Media, a company that allegedly manages a large portion of MTA’s advertising.

Proposed ads for the potential campaign show women wearing the Thinx brand of underwear, with long-sleeved shirts. They pose next to the evocative imagery of a cracked egg or open grapefruit. The slogan for this company is “Underwear for women with periods,” you can see the ads over on Mic.

In emails from Mic, a representative for Outfront allegedly told Thinx CEO, Mike Agrawal, that the ads “seem to have a bit too much skin,” and that the imagery of the egg and grapefruit seem to be a little inappropriate.”

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Making a big deal over food, verses breast implants… Does that seem to make much sense?

When questioning Outfront on their choice to use grapefruit breasts, over the Thinx food choice, marketing director Victoria del Rosario said that she got this answer:

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“ ‘[…] the grapefruit breasts don’t represent female anatomy.’ I said they represent breasts, obviously. [The rep] told me representing something is different than ‘looking like’ something, and that he misspoke. I [also] asked what, specifically, the egg ‘looked like,’ and he said it looked like male ejaculation or female fluids.

Del Rosario told  Mic that, before Thinx submitted its proposal, a representative voiced concern over the slogan “For Women With Periods.” She recounted another conversation with Outfront to Mic:

I stated [to an Outfront rep] that it was extremely disheartening that [certain other ads] could fly, but something for women that speaks directly to women isn’t OK by them. He replied, ‘This is not a women’s issue. Don’t try to make it a women’s rights thing.’

But it’s impossible not to see this as a women’s issue, when Thinx’s implicit messages about menstruation are deemed somehow more shameful than the many ads on the subway that explicitly tell women our bodies are too flabby, too flat, or too old. In addition to countless ads for breast enhancement and other cosmetic surgeries, the MTA also recently featured a Protein World ad asking women if they’re “Beach Body Ready.”


So why do you think that the period underwear advertisement is being completely ignored, next to advertisement for breast implants? Which one do you think is more inappropriate?

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