black women

QVC Host Says Sorry After Ridiculing Black Woman’s Natural Hair

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qvc-natural-hairBy Angela L. Braden

QVC Host Sandra Bennett is under fire for making rude and insensitive remarks about a black woman’s natural hair. In a segment dedicated to selling Dooney and Bourke products, while a black woman with tall, fluffy curls modeled the bag, Bennett actually had the nerve to say, “You might look back and think… Why did I wear my hair like that? But I still like my purse.”

Uh, what? Did she really think that was okay to say? She’s obviously one of two things: shamelessly disrespectful of black women or outright clueless. Perhaps the QVC saleslady is both.

Adding insult to injury, her co-host thought it was a good idea to also join into the disrespect of black women’s natural hair.

“That’s right. You won’t look at your hair in the picture. You’ll look at your handbag.”

So, QVC has a serious diversity issue. Their co-hosts seem to think it is okay to make disrespectful remarks about a person’s “natural” appearance. Well, not any person’s natural appearance; just black women’s natural appearance.

Sandra Bennett has now issued a disingenuous apology on the QVC Facebook page.

“I want to apologize to anyone I offended during a recent Dooney & Bourke show. I made a comment along the lines of when you carry a Dooney, you look good even if you don’t do your hair. It was meant to be lighthearted, but in the middle of my comment, the camera cut to Michelle, an African-American model. I want to be clear that I was in no way talking about her. It was just terrible timing.”

Yeah, right. I believe that just as much as I believe that fat meat ain’t greasy. That apology was issued as a result of QVC’s effort to put some serious damage control in effect. The network surely does not want black women in the U.S. to block their support of the television shopping center.

Luke Visconti, the CEO of Diversity Inc., had this to say about the issue:

“Psychological tests show that people most trust people who look like them. Since white men run most corporations in this country, straightened hair and/or lighter skin is going to be an advantage (disturbing, but let’s keep it real). Companies that manage past bias and hire, mentor and promote equitably have better talent. They are also better prepared for the future as our country becomes more diverse.”

Sadly, black women have been discriminated against because of skin color, just ask the ladies from Bill Duke’s award-winning “Light Girls” and “Dark Girls”documentaries about the subject. Now, it seems that skin color is not the only issue that black women have to worry about people judging them harshly about. Hair texture is the latest issue to impact society’s perception of a black woman’s personality, abilities, and intentions.

I guess Bill Duke will be covering this issue next.