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Are BET and other White-owned companies brainwashing black children?

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by Dr. Boyce Watkins

The most powerful part of the human mind is the subconscious.  This barely-acknowledged section of your brain is where most of the processing and heavy lifting take place when it comes to defining who you are, what you do and how you choose to live.  Music opens the mind for suggestion, making us vulnerable to messages that we implant.  The most sinister part of it all is that most of this happens without us knowing what’s going on.

Corporations are now earning billions of dollars every year mass promoting music and imagery that many consider to be destructive to the African American community.  White-owned companies like BET and VH1 liberally share the images of black men as thugs, black women as hoochies, and black youth as drug using, violent criminals who love to waste their money.  The most powerful part of this marketing is that it tends to work best when you don’t know that you’re being marketed to.  But anyone who spends time around our youth realize how quickly they pick up trends that have been promoted by their favorite artist on the radio.

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