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Why Michelle Obama Partnered With J. Crew | Healthy Black Woman

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By: Krystle Crossman

Michelle Obama has started a new campaign called Drink Up. She is trying to get people to get away from the sugary and fat-filled drinks that we get from the drive-thru and replacing them with water. Water has many health benefits and is far better for you than a coffee every morning. Mrs. Obama has paired up with clothing company J. Crew, Skechers, BCBG, Bloomingdale’s, Herve Leger, and Rebecca Minkoff in order to spread the word about this initiative.

All of these brands will be creating and selling apparel that features a glass of water which says 60% Water on it. The t-shirt that has been created by J. Crew is selling for and 100% of the profits go to the non-profit organization for the Drink Up campaign.
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Rebecca Minkoff has designed towels. Ten percent of the sales from these towels is going to go to the Partnership for a Healthier America.

READ MORE via Why Michelle Obama Partnered With J. Crew | Healthy Black Woman.