Celebrities

Beyoncé Donates $125K to Help Underweight Babies Stay Alive

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Beyonce gave 125000 dollars to Embrace Innovations to support a new technology that could keep premature babies alive for a week. www.naturallymoi.com

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Reported by Andrew Scot Blosinger

Last week, Beyoncé announced a $125,000 donation to Embrace Innovations, in support of a new innovation in keeping infant’s warm that offers a low-cost alternative to incubators.

The donations will fund testing of the product, which looks like a little sleeping bag, in Ethiopia, Ghana, Kenya, Malawi, Mali, Nigeria, Rwanda, Senegal, Tanzania and Uganda, according to a blog reports on TED.com.

The sleeping bag could help 1,900 underweight babies survive the first few weeks of life. Beyoncé announced the donation at an anniversary party for Gucci’s Chime for Change.

Embrace innovations was founded by Jane Chen. She discussed the innovation at TEDWomen, back in 2009.

“At the time, she and her team imagined that the device would be something that local clinics and hospitals would give to new moms whose babies needed warmth to grow. But after observing the use of Embrace in the field in India, Chen’s team realized that they couldn’t count on overworked health workers to teach new moms how to use the baby warmer. They needed to make Embrace easy enough for a parent to figure out how to use it on their own,” TED.com reports.

Chen, a TED Fellow, sought input from mothers to make necessary simplifications and improvements.

Since that time, Chen drew support from Gucci’s social impact organization called Chime for Change and then Beyonce.

“She told me how incredible she thought the innovation was. I think what struck me was how sweet and genuine she was—and just so excited about our work,” says Chen about the megastar singer and actress. “One of my most memorable moments was getting to dance with her after we spoke.”

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Andrew Scot Bolsinger won more than two dozen press awards during his journalism career. He is a freelance writer, author and operates www.criminalu.co, which is focused on prison reform. He can reached at Andrew.Bolsinger@gmail.comand can be followed @CriminalUniv on Twitter.