Solange and Jay-Z issue a statement about the elevator brawl

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No one knows why Solange Knowles was kicking and punching Jay-Z on an elevator earlier this month, but the Internet has been full of speculation, with insiders stating that the overzealous attention from Rachel Roy toward Jay-Z was the issue.  But the Knowles and Carter families are professionals, so they’ve issued statements that they think will shut down the situation and allow them to move forward.

After the Standard Hotel’s accidental release of the footage to TMZ, which sold for a shocking $250,000, the hotel has apologized and stated that they plan to press charges against the fired employee who is responsible.

A few days later, Solange, Beyonce, and Jay-Z have issued their statement about the fight and claim that it was much ado about nothing.

“As a result of the public release of the elevator security footage from Monday, May 5th, there has been a great deal of speculation about what triggered the unfortunate incident. But the most important thing is that our family has worked through it. Jay and Solange each assume their share of responsibility for what has occurred.

They both acknowledge their role in this private matter that has played out in the public. They both have apologized to each other and we have moved forward as a united family.

“The reports of Solange being intoxicated or displaying erratic behavior throughout that evening are simply false. At the end of the day, families have problems and we’re no different. We love each other and above all we are family. We’ve put this behind us and hope everyone else will do the same.”

So, do you believe the statement or is this just built for meaningless PR?

This public brawl has huge financial implications for the billion dollar empire formed by Beyonce and Jay-Z.  Their carefully-crafted image has led to numerous relationships with corporate sponsors that have become quite lucrative over the years.  Finance Professor Dr Boyce Watkins and Ebony Magazine Relationships editor S. Tia Brown, authors of the book “Financial Lovemaking,” talk about this matter in the video below and discuss the family and professional implications of this kind of internal discord.

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