Beyoncé Says Women Have Too Much Pressure To Be Pretty

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Beyonce 10.jpgSinging sensation, Beyonce Knowles has released behind the scenes footage from her music video, Pretty Hurts. The video was from her chart topping visual album entitled, Beyonce. Dailymail reports that Pretty Hurts deals with the pressures women go through to fit beauty standards. Beyonce uses herself as an example in the video as a potential beauty queen contestant attempting to fit the norms.

In a behind the scenes interview, The Grammy Award Winning Artist tells viewers why she wrote the song. She explains that society focuses too much on outer beauty as determining factors to success and happiness. The mother describes the process as, “heartbreaking.”

Melina Matsoukas, well known music video director, teamed up with Beyonce to put her song and its subject matter to life. Matsoukas got inspiration for the concept from a picture of a young Beyonce surrounded by trophies. The director explained her vision for the video, “’I wanted to recreate that and have her break them and say that it doesn’t really advance you to get these awards that are just based on outer beauty.” Both Beyonce and Matsoukas teamed up to share their overall view about the need for valuing what’s inside, “The concept of the video is really a behind the scenes look into society’s take on beauty and how it doesn’t bring you happiness and it doesn’t move you forward in life.”

In her candid interview, Beyonce talks about the ways women are encouraged to find happiness outside of themselves. Through showing the process of a beauty pageant, the video highlights some issues women encounter on their way to meet mainstream beauty standards.

In other news, The always busy pop star has officially released news of her upcoming tour with husband Jay-Z. The tour will begin in Miami, Florida. The tour starts on July 25th. The Pretty Hurts songstress released the tour poster on her Facebook page. The power couple are pictures together in poster with ticket details, “#OnTheRunTour This Summer. Exclusive Beyhive pre-sale begins tomorrow at 8am.” Stay tuned for more on tour.

Itoro Udofia is a first generation Nigerian writer, educator and singer/songwriter. You can find her work and follow her at


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