black women

Will Joy Reid’s Show Survive On MSNBC?

By  | 

joy reidsBy: Stephanie Allen-Gobert

Last week, Joy Reid and Ronan Farrow debuted their new shows on MSNBC. The ratings proved to below what many expected. According to TV Newser, their respective shows at 2 p.m. ET and 1 p.m. ET lost ground as compared to last year.

“The Reid Report” averaged 286,800 total viewers and 63,200 viewers in the coveted A25-54 demo, per Nielsen. Compared to the same week last year with “News Nation with Tamron Hall” at 2 p.m. ET, “The Reid Report” was down -8% in total viewers and -38%  in the demo.

The numbers for “Ronan Farrow Daily” were worse. They averaged 243,000 total viewers and 55,000 demo viewers for the week. Compared to the same week last year with “Andrea Mitchell Reports” at 1 p.m. ET, “Ronan Farrow Daily” is down -40% in total viewers and -42% in the demo.

Farrow drew both the lowest total viewers and demo viewers of all of MSNBC’s show on both Wednesday (260,000/52,000). His program’s best day was Thursday with 320,000 total viewers and 79,000 demo viewers.

With Farrow as lead in, Joy Reid’s Monday debut drew just 38,000 A25-54 demo viewers, the lowest demo for the entire network that day. On Wednesday, Reid drew the second lowest demo for the network with 56,000 viewers. Her best total viewer day was Wednesday with 312,000 viewers.

TV Newser’s Jordan Chariton writes: “From past debuts, we know first week numbers have the potential to change over the course of time. Also important to note, the same week last year featured all networks covering the resignation of Pope Benedict XVI.”

Joy Reid is the managing editor of and on air contributor on MSNBC. She is also a political columnist for the Miami Herald and editor of the political blog The Reid Report. Ronan Farrow is the son of celebrity Mia Farrow. Phil Griffin is the president of MSNBC; he recounts his first meeting with Farrow, “Within in 20 minutes I wanted to hire him,” Griffin said. “He’s got it.”

We will keep an eye on the ratings…see if he’s really got it! And see how much “joy” Reid can bring to viewers.



What's Your Thoughts

Loading Facebook Comments ...


  1. Buckwheat

    March 6, 2014 at 7:28 pm

    Farrow is so far out of his element it’s a gross distortion!!! No personality and no intellect for reporting the news!!!!!!!!!

  2. Carolyn M.

    March 6, 2014 at 7:48 pm

    I hope Ms. Reid can pull more viewers.I can only record her show. I’m at work.

  3. Don Mizell

    March 6, 2014 at 7:51 pm

    It is ridiculous to start asking the question posed after only a week. These things take time. After 6 months we can get a better guage. The propercomparison is to other shows in their furst week of oresentation. Then compare how these shows do relative to when the other new shows licked in enough viewership to ensure their continuation.
    Also how well did the other shows do in tgeir new tine slots compared to the orevious shows in that slot, and to those previous shows when they were in their first week.
    Ronan’s poor lead in is a big problem for Joy to have to overcome. But she will. She is that good.

  4. keep it real

    March 6, 2014 at 9:11 pm

    I hope that Joy show does well she is a very smart young lady….

  5. bennie

    March 6, 2014 at 9:57 pm

    she is smart and should keep her show but she is of the darker shade of chocolate and that will stand in her way long term watch and see

  6. Bert C

    March 6, 2014 at 10:11 pm

    I could care less, Reid is product of corporate media. If you watch MSNBC there are about 9 of those presenters, who call themselves journalists that regurgitates the corporate line on a daily basis. Reid is part of the Harvard crowd, which we know they takes care of their own. I believe she could be a force for change, but she made her decision, as she has a right to.

  7. Truth-B-Told

    March 6, 2014 at 10:58 pm

    I love Joy Reid. She informs in a way anyone should understand and she is pretty. I will watch everyday. Other shows on msnbc is still on air and I am very surprised. She is breath of fresh air and they better keep her.

  8. Wil May

    March 7, 2014 at 12:13 am

    I enjoy watching Joy Reid a highly intelligent and articulate women. It take time to establish oneself if given the chance and patient.

  9. Amazing Grace

    March 7, 2014 at 3:49 am

    I enjoy watching The Reid Report at, 2:00pm on MSNBC. What’s the problem?

  10. godfather05

    March 7, 2014 at 11:32 am

    Where are these rating coming from? I am talking and communicating with several hundred viewers here in Southern and Northern California and they and their friends are talking about how much they enjoy the Reid Report. Reid has more than 200,000 viewers here in California and you are trying to tell us that she has less than 6,800 viewers in the rest of the nation. How sinister. These Nielson surveys are not reliable and they never have been reliable. They do not take minority viewers into consideration or they give less weight to minority viewers for some reason and then they tell us that minorities watch more television than anyone. There are some controls being implemented here. This is like saying that if you have a movie about blacks people patrons would not go to see the movie however now we see they were lying because people are attending. The rating organizations have bought into this stereotype. They want to keep minority points of view out of the media especially commentators. This is an old ploy and it will no longer work.

  11. ST

    March 7, 2014 at 7:23 pm

    Wow, I didn’t even know she had her own show. When did this happen?

  12. GEE

    March 8, 2014 at 12:17 am


  13. Pharaoh

    March 9, 2014 at 7:16 pm

    If you want to help REID? Set your DVR to record program her show daily, even if you’re not able to watch..this will increase Reid’s viewership.

  14. Shirley Quinn

    March 11, 2014 at 4:02 pm

    Joy is Light, solid, colorful. Her direct accurate information is So Right On!!!. She has a smooth presentation-knows the News… MSNBC, Joy’s Job is to Do the News, she is professional and factual, your job is to advertise correctly, Time Slot, is an all time component, You get it Right, and the Peoples Will Show to hear the News by a serious, smiling, Smart, news educator/commentator which is a competent Host, Rolling out the News of the World in High Definition – Telling It like she sees it.. Excellent Joy!!! You Are The One…

  15. Gwendolyn

    March 18, 2014 at 12:46 pm

    Joy Reid exudes so much poise and self confidence. She is top-shelf and a plus to MSNBC. I enjoy her when she sits in as a contributor, very factual. How dare anyone be so negative about her. One week—–really!!!! Keep the faith Joy, there are so many of us pulling for you!

  16. mary

    May 9, 2014 at 2:54 pm

    I think Joy is great! needs to be on morning joe more often!!!!

  17. Wanda Daley

    July 23, 2014 at 1:29 pm

    Love the theme music on The Reid Report. Anybody now the title?, Composer? Is it available on CD?

  18. MARY

    August 1, 2014 at 1:58 am

    I like Joy Reid’s show. She is bright, confident, knowledgeable and highly spirited and does an excellent job.
    I ‘ve enjoyed watching her as an MSNBC contributor and now as a host of her own show – the Reid Report.

Leave a Reply

Your email address will not be published. Required fields are marked *