Will Joy Reid’s Show Survive On MSNBC?
Last week, Joy Reid and Ronan Farrow debuted their new shows on MSNBC. The ratings proved to below what many expected. According to TV Newser, their respective shows at 2 p.m. ET and 1 p.m. ET lost ground as compared to last year.
“The Reid Report” averaged 286,800 total viewers and 63,200 viewers in the coveted A25-54 demo, per Nielsen. Compared to the same week last year with “News Nation with Tamron Hall” at 2 p.m. ET, “The Reid Report” was down -8% in total viewers and -38% in the demo.
The numbers for “Ronan Farrow Daily” were worse. They averaged 243,000 total viewers and 55,000 demo viewers for the week. Compared to the same week last year with “Andrea Mitchell Reports” at 1 p.m. ET, “Ronan Farrow Daily” is down -40% in total viewers and -42% in the demo.
Farrow drew both the lowest total viewers and demo viewers of all of MSNBC’s show on both Wednesday (260,000/52,000). His program’s best day was Thursday with 320,000 total viewers and 79,000 demo viewers.
With Farrow as lead in, Joy Reid’s Monday debut drew just 38,000 A25-54 demo viewers, the lowest demo for the entire network that day. On Wednesday, Reid drew the second lowest demo for the network with 56,000 viewers. Her best total viewer day was Wednesday with 312,000 viewers.
TV Newser’s Jordan Chariton writes: “From past debuts, we know first week numbers have the potential to change over the course of time. Also important to note, the same week last year featured all networks covering the resignation of Pope Benedict XVI.”
Joy Reid is the managing editor of TheGrio.com and on air contributor on MSNBC. She is also a political columnist for the Miami Herald and editor of the political blog The Reid Report. Ronan Farrow is the son of celebrity Mia Farrow. Phil Griffin is the president of MSNBC; he recounts his first meeting with Farrow, “Within in 20 minutes I wanted to hire him,” Griffin said. “He’s got it.”
We will keep an eye on the ratings…see if he’s really got it! And see how much “joy” Reid can bring to viewers.