Do Women Overspend On Fashion And Beauty Products?

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by Afiya J. Watkins

In the video below makeup artist Megan Vigil discusses the high cost of beauty and fashion for American women in what she refers to as Meganomics 101. Vigil obtains much of her information from various sources including, The Huffington Post and Wiki Answers.

The savvy Megan reveals the staggering cost spent which is also matched by the exorbitant amount of time that these treatments and beautifications take to apply with much of the motivating factor being conspicuous consumption. This is usually fueled by insecurity and our need to be competitive in career and love.

Women want to look beautiful and we are now spending in excess of $11.7 million a year on cosmetic surgery, with the most popular procedure being Botox. We are also spending an estimated $20 million on cosmetics annually. If those figures aren’t shocking enough, there is always the $104 billion spent on fashion annually to wrap your brain around.

To some extent the desire to embellish ourselves is in our make-up: we innately want to look pretty, to smell good and adorn ourselves in lovely clothing. This is the essence of being a woman for most. We grew up playing with frilly dolls, looked up to glamorous women on television and watched our mothers, older sisters and aunts prepare themselves elaborately for special occasions. But then there is the darker side. This is where we are subtly made to believe that we are not acceptable as we are. The constant bombardment of a homogenized ideal of beauty that invades our psyches while telling us that we are not pretty enough, thin enough, or often times white or blonde enough to be recognized as beautiful. These images and messages are basically the driving forces of the beauty and fashion industries.

If we are constantly made to feel that we don’t quite measure up, we will forever be involved in a cycle of chasing an ideal that we can never quite attain which generates billions of dollars for the fashion and beauty industries. And ironically, just when we think we have reached some modicum of desirability, there are the after effects of pregnancy, gravity and aging to contend with. For many, there is the perpetual question looming overhead “Am I worthy?” and this is exactly the question that one of the cosmetic giants attempts to answer in the affirmative if only you will buy their product. However the true test of our “worth” is having the esteem to answer that question affirmatively ourselves.


  1. Donald

    February 14, 2014 at 10:50 pm

    Not only r they spending exorbitant amounts of money and time on those ‘beauty’ products, but they’re most likely damaging their health in the process. Don’t take my word for it, just read the article below.

  2. Wil May

    February 15, 2014 at 12:16 am

    It ain’t the beauty, its the booty that counts.

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