Could a Beauty Website Be the Answer to Every Woman of Color’s Dreams?

By  |  316 Comments


By Daphne R

There’s a new online shopping destination for all your beauty needs called Its co-founder, Jodie Patterson sees it as the answer to a brown girl’s dreams as it will offer a solution to the current lack of beauty product availability for multicultural women.

It’s only been about two months since was launched but it’s already loaded with a collection of products from well-known, prestigious companies like Iman and Fashion Fair, as well as some exclusive newcomers, Nuhanciam and Ethnicia.

Jodie, along with her partner/co-founder Benjamin Bernet have combined their backgrounds in fashion PR and marketing to bring a much needed, diversity-driven project into the beauty market and it shows through in the site’s sleek design. The dynamic duo was inspired by the streets of New York in their new venture. As they moved about the city they were drawn to the beauty and diversity they witnessed on what they called ‘real women’, they revealed in an interview with The Huffington Post.

The black beauty market rakes in an estimated $7.5 billion annually on beauty product sales, indicating than black women spend nearly 80 percent more than their white counterparts on cosmetics and about twice as much on skin care products. hopes to encourage repeat customers by offering free shipping on orders as well as free samples with every order. Another added benefit for shoppers is being able to find foreign products exclusively offered through the website. boasts about having a line of products from all over the world for customers to explore, and, has pledged that $1 from every sale go toward a charitable organization in New York that serves at risk teens called Community of Unity.

Another added benefit of the website is the fact that site visitors can find how-to videos that deal with some of the most common beauty dilemmas. And, the site offers a beauty consultation to receive recommended products and beauty solutions. has its own staff of experts to service the needs of women of color. The founders don’t go it alone, they’ve pulled together of group of more than 100 women influencers from various walks of life to help with product selection, so you should definitely be in good hands.


Daphne R is an experienced marketing and communications professional that provides social commentary, self-help, tips, and reports news of events that matter to African Americans.


  1. Devon

    January 10, 2014 at 11:11 pm

    Dont like shopping for my products online, especially lip color and hair products.:..which reminds me Im running out of Miss Jessies Buttercream.

  2. Redbone

    January 11, 2014 at 12:13 am

    The point is to stop allowing the Koreans to ROBB aka:clean-house in the African American communities where they give absolutely nothing back…

    • ericaf

      January 12, 2014 at 6:49 am

      Good point, if you wear makeup, by now you know what works and what doesn’t, so ordering online and supporting your own makes sense.

    • Jay

      June 30, 2014 at 9:15 am

      ..and not only that as a good point, the Asians sell their product to the black community, why? Becuz other communities wouldn’t allow THEIR products that are animal tested and animal by-products added to be sold in their communities. Again, we as a people being some-what uneducated and lazy run the corner Asian store and by their products when the Asians at the end of the day go back to their half to a million dollar-homes across the tracks on the other side of town. Their money they are taking from you in the hoods goes to other Asians near and abroad, and not invested back into the hoods where they have their corner stores.

  3. Read and think!

    June 30, 2014 at 12:33 am

    Please sisters check out what you put into and on your body.

  4. Pingback: Order Viagra Online

  5. Pingback: buy ed pills

  6. Pingback: erectile dysfunction medicines

  7. Pingback: generic ed pills

  8. Pingback: sale cialis

  9. Pingback: canada online pharmacy

  10. Pingback: generic cialis online

  11. Pingback: order levitra

  12. Pingback: generic levitra

  13. Pingback: vardenafil pills

  14. Pingback: empire city casino online

  15. Pingback: online casino with free signup bonus real money usa

  16. Pingback: what is viagra

  17. Pingback: casino moons online casino

  18. Pingback: casinos online

  19. Pingback: no credit check loans

  20. Pingback: payday loans

  21. Pingback: online loans

  22. Pingback: viagra cost

  23. Pingback: virgin casino online nj

  24. Pingback: best real money online casinos

  25. Pingback: cialis 20

  26. Pingback: live roulette wheel online

  27. Pingback: betfair casino online nj

  28. Pingback: generic cialis

  29. Pingback: cialis 5 mg

  30. Pingback: cialis generic

  31. Pingback: play blackjack for cash

  32. Pingback: generic cialis

  33. Pingback: best online casino real money

  34. Pingback: free casino games

  35. Pingback: gambling games

  36. Pingback: real money online casino

  37. Pingback: sildenafil generic

  38. Pingback: viagra alternative

  39. Pingback: viagra online prescription

  40. Pingback: generic cialis at walmart

  41. Pingback: generic viagra without doctor prescription

  42. Pingback: casino world

  43. Pingback:

  44. Pingback: buy catapres 100mcg

  45. Pingback: ceclor without a doctor prescription

  46. Pingback: ceftin 250mg pharmacy

  47. Pingback: celebrex 200 mg usa

  48. Pingback: celexa 20 mg generic

  49. Pingback: cephalexin coupon

  50. Pingback: cheapest cipro 500 mg

  51. Pingback: claritin 10 mg no prescription

  52. Pingback: casino games online

  53. Pingback: san manuel casino online

  54. Pingback: slots online

  55. Pingback: online casinos for usa players

  56. Pingback: real casino

  57. Pingback: online casinos real money

  58. Pingback: online casinos usa

  59. Pingback: best casino games

  60. Pingback: online casino games

  61. Pingback: car insurance quotes online

  62. Pingback: cheap full coverage car insurance quotes

  63. Pingback: car insurance quotes in michigan

  64. Pingback: insurance for young drivers

  65. Pingback: insurance for young drivers

  66. Pingback: direct general car insurance quotes

  67. Pingback: insurance for cars

  68. Pingback: car insurance quotes cost by state

  69. Pingback: cash personal loans

  70. Pingback: payday loans near me

  71. Pingback: payday loans dothan al

  72. Pingback: installment loans installment loans

  73. Pingback: quick loan online

  74. Pingback: how much cbd oil should i take

  75. Pingback: cbd oil for cancer

  76. Pingback: cbd oil for sale on amazon

  77. Pingback: Pfizer viagra

  78. Pingback: define assignations

  79. Pingback: professional college essay writers

  80. Pingback: hire essay writer

  81. Pingback: buy argumentative essay

  82. Pingback: buy an essay

  83. Pingback: writers essay

  84. Pingback: mass effect assignment

  85. Pingback: fake essay writer

  86. Pingback: cost of cleocin

  87. Pingback: clomid 25mg pills

  88. Pingback: Buy cheap viagra now

  89. Pingback: cheap clonidine 0,1mg

  90. Pingback: Real viagra

  91. Pingback: combivent united states

  92. Pingback: coreg pills

  93. Pingback: compazine price

  94. Pingback: Viagra next day

  95. Pingback: crestor 10 mg united kingdom

  96. Pingback: Pfizer viagra

  97. Pingback: how to purchase dapsone caps

  98. Pingback: ddavp united kingdom

  99. Pingback: diamox uk

  100. Pingback: diltiazem 120mg pills

  101. Pingback: order dramamine

  102. Pingback: elavil united kingdom

  103. Pingback: erythromycin coupon

  104. Pingback: flonase nasal spray tablet

  105. Pingback: geodon 80 mg for sale

  106. Pingback: cheap hyzaar 12,5 mg

  107. Pingback: where can i buy imdur

  108. Pingback: imitrex 50mg over the counter

  109. Pingback: hop over to this web-site

  110. Pingback: cheap imuran 50 mg

  111. Pingback: how to purchase indocin

  112. Pingback: lamisil 250mg otc

  113. Pingback: lopid medication

  114. Pingback: where can i buy luvox

  115. Pingback: how to buy macrobid

  116. Pingback: meclizine 25mg pharmacy

  117. Pingback: mestinon online pharmacy

  118. Pingback: mobic 15mg canada

  119. Pingback: motrin 200 mg otc

  120. Pingback: nortriptyline without a prescription

  121. Pingback: buy phenergan

  122. Pingback: where to buy plaquenil

  123. Pingback: cheapest prednisolone

  124. Pingback: order prevacid 15mg

  125. Pingback: prilosec australia

  126. Pingback: cheapest proair inhaler

  127. Pingback: procardia 30mg united kingdom

  128. Pingback: order proscar

  129. Pingback: protonix 20 mg usa

  130. Pingback: provigil 200mg australia

  131. Pingback: pulmicort 200 mcg medication

  132. Pingback: where to buy pyridium 200 mg

  133. Pingback: reglan 10mg tablets

  134. Pingback: remeron 30mg prices

  135. Pingback: retin-a cream online pharmacy

  136. Pingback: revatio generic

  137. Pingback: robaxin nz

  138. Pingback: rogaine 5% prices

  139. Pingback: seroquel over the counter

  140. Pingback: singulair without a prescription

  141. Pingback: skelaxin 400mg without a prescription

  142. Pingback: spiriva canada

  143. Pingback: tenormin 50 mg price

  144. Pingback: thorazine 50 mg without a doctor prescription

  145. Pingback: toprol without a doctor prescription

  146. Pingback: cheap tricor

  147. Pingback: valtrex tablet

  148. Pingback: cheap vantin

  149. Pingback: verapamil united kingdom

  150. Pingback: voltaren without prescription

  151. Pingback: wellbutrin purchase

  152. Pingback: zanaflex tablets

  153. Pingback: zithromax generic

  154. Pingback: blog

  155. Pingback: zocor 20mg over the counter

  156. Pingback: zyloprim 300mg tablet

  157. Pingback: zyprexa 15mg online

  158. Pingback: order zyvox

  159. Pingback: sildenafil no prescription

  160. Pingback: tadalafil 60mg purchase

  161. Pingback: where can i buy furosemide 100mg

  162. Pingback: escitalopram otc

  163. Pingback: aripiprazole for sale

  164. Pingback: pioglitazone over the counter

  165. Pingback: spironolactone 25 mg pharmacy

  166. Pingback: glimepiride without a doctor prescription

  167. Pingback: meclizine 25 mg without a prescription

  168. Pingback: buy atomoxetine 10mg

  169. Pingback: donepezil 10 mg cheap

  170. Pingback: anastrozole 1mg canada

  171. Pingback: dutasteride 0,5mg tablet

  172. Pingback: olmesartan 20 mg over the counter

  173. Pingback: buspirone 10mg online

  174. Pingback: clonidine cost

  175. Pingback: cefuroxime 500 mg pharmacycefuroxime without prescription

  176. Pingback: citalopram without a doctor prescription

  177. Pingback: cephalexin 500mg generic

  178. Pingback: ciprofloxacin coupon

  179. Pingback: clindamycin 300mg pharmacy

  180. Pingback: clozapine without prescription

  181. Pingback: prochlorperazine cheap

  182. Pingback: buy carvedilol 25mg

  183. Pingback: cost of rosuvastatin

  184. Pingback: divalproex 250mg coupon

  185. Pingback: trazodone 100mg nz

  186. Pingback: tolterodine 1 mg pharmacy

  187. Pingback: where to buy acetazolamide

  188. Pingback: fluconazole 50mg cost

  189. Pingback: phenytoin price

  190. Pingback: where can i buy oxybutynin 2.5mg

  191. Pingback: doxycycline canada

  192. Pingback: where to buy bisacodyl 5mg

  193. Pingback: venlafaxine united kingdom

  194. Pingback: amitriptyline 25mg otc

  195. Pingback: erythromycin 500mg tablets

  196. Pingback: estradiol online pharmacy

  197. Pingback: etodolac 400mg usa

  198. Pingback: alendronate 70 mg generic

  199. Pingback: where can i buy nitrofurantoin 100 mg

  200. Pingback: glipizide united kingdom

  201. Pingback: isosorbide 30 mg usa

  202. Pingback: sumatriptan without a prescription

  203. Pingback: cheap loperamide

  204. Pingback: how to purchase azathioprine 50mg

  205. Pingback: cost of propranolol 20mg

  206. Pingback: terbinafine pills

  207. Pingback: digoxin 0.25mg without a prescription

Leave a Reply

Your email address will not be published. Required fields are marked *