black women

Scientists Invent A Bra That Might Be Smarter Than Your Boyfriend

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smart braBy Daphne R

It lifts, it shapes, it boosts, it supports and now the bra has even more features to help women keep their shapely figures. Scientists have now developed what they are calling the ‘smart bra’ which has the ability to measure a woman’s mood and even help her prevent over-eating, therefore encouraging weight loss. The bra not only alerts the wearer to the precise time she may reach for food but it also is supposed to give her tips on how to resist the impulse to eat.

A professor in computer science and human performance from the University of Southampton, MC Schraefel, helped to design the bra which has sensors in it to monitor heart and skin activity. The prototype device’s data was analyzed by a smartphone app which highlights when emotional eating is likely to occur and provides helpful tips on how to avoid it. For example, the app may suggest to the user that they do breathing exercises to reduce stress.

Professor Schraefel suggested, ‘Emotional states, habitual practices, like snacking in front of the TV or grabbing  a cookie when stressed, often go undetected by us – that’s the nature of habits – but they have real effects on our well-being.

‘Our work in this project, while early, shows that there is potential to design interactive technologies to work with us, to help us develop both awareness of our state, and offer options we’ve decided we’d rather take, to build new practices and support our well-being.’

The bra was birthed from a study called Food and Mood: Just-in-Time Support for Emotional Eating, which was written by researchers from the University of Southampton, Microsoft Research and the University of Rochester in New York.

The study embarked upon a mission to develop an intervention for food binging and emotional eating triggers as a means of emotional support. It concluded with the suggestion of the smart bra and corresponding smartphone app.
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Daphne R is an experienced marketing and communications professional that provides social commentary, self-help, tips, and reports news of events that matter to African Americans.

25 Comments

  1. Nato2

    December 19, 2013 at 12:32 pm

    The Headline states that the bra is “Smarter than your boyfriend”. When I was a young man, my job was to figure how to get the bra off and I found out that once it comes off, it was an easier route to getting the cookie. And, I got into a lot of cookies jars. Now, the reason I responded is because ‘her mood’ is supposed to be the brain-find of men. I find that impossible to figure out what you mean when your mood changes by the second. Additionally, would we ever see a headline stating that a man’s Jock-strap is “Smarter than your girlfriend”. Heaven and Earth would end. Just saying.

  2. Kiesha makins

    December 19, 2013 at 12:38 pm

    WOW REALLY….

  3. imagesofeula

    December 19, 2013 at 1:43 pm

    when can you purchase it?
    where can you purchase it?
    how much does it cost?

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