Beyonce Shops at WalMart Throwing Major Shade at Target for Not Carrying Her CD

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By Daphne R

You have got to hand to Beyonce, she definitely knows how to promote her music independently. She strolled into a WalMart in Tewksbury, Massachusetts, grabbed a shopping cart and went through the store to see a display of her latest album on the store shelves. As you probably know, Target, a store Beyonce was always fond of, declared it would not carry her album since she decided to release it exclusively on iTunes for the first week. Well, Bey threw some major shade at Target by strolling into a WalMart store to shop.

She was smiling and greeting patrons of the store as she pushed a shopping cart through the aisles, even taking a moment to grab a toy off the shelf for her daughter, Blue Ivy.

Beyonce stayed long enough to hug and kiss some children and even threw her CD in her shopping cart to buy her own personal copy. When she reached the checkout counter she asked to make an announcement over the public address system. Her announcement made more than 700 WalMart shoppers’ day just a little bit brighter. Beyonce announced she would be giving everyone in the store a special holiday gift. She would be paying the first $50 of their shopping bill that day, a total of $37,500.

The announcement was met with loud cheers and excitement by shoppers hearing the message. Undoubtedly, I’ll venture to say that many of them probably purchased her CD if they hadn’t already. What a great Christmas gift for those shoppers in Massachusetts.

Beyonce isn’t hurting at all from Target’s decision not to carry her album in their stores. But ironically, they kind of do have it available in their stores anyway. Because Beyonce has a deal with 7000 Starbucks locations across the country to sell her CDs and guess what, Starbucks are located inside most Target Stores!

Target wasn’t the only retailer that was upset over Beyonce’s secret online album launch. Amazon also decided that it would not carry the album, however fans can still purchase the mp3 through third party retailers on the website.

Beyonce latest project has already sold 1 million copies and is predicted by Billboard to sell another 260,000 to 280,000 in its second week of sales. If it happens, Beyonce will top the charts for a second consecutive week.


Daphne R is an experienced marketing and communications professional that provides social commentary, self-help, tips, and reports news of events that matter to African Americans.


  1. Rolanda

    December 22, 2013 at 10:39 am

    Good Job

  2. Twyice

    December 22, 2013 at 11:05 am


  3. madpoet429

    December 22, 2013 at 11:21 am

    I get tired of black ppl bitching Jay Z & Beyonce dont give back to the hood. They dont owe black folks shit! Go bitch to MJ for those overpriced Aur Jordan’s or Nike, Cadillac, Rim & Tire companys and everyone else making money off Blacks! Go ask Warren Buffet & all the ignorant ass Rich Athletes to contribute to the hood & HBCU’S. Their are far wealthier ppl who have made billions off blacks so go pester them for give backs. Black folks want successful ppl to represent then expect handouts. Giving BROKE nigga’s money only means they’ll still be broke. Howabout “teaching” fools how to make & grow money thru Entrepreneurship & ownership but that wont work b/c the music, sports & movie industry only teach excessive spending & self indulgence! Oh yeah, and that other thing called READING in which some of these lazy dumbass ungrateful youth refuse to do! Self inflicted suicide is all they know or want. Anything negative, they run to it & suck it up! Anything positive or requires effort, they run like its a disease!

  4. Willis Terrell

    December 22, 2013 at 1:45 pm

    Well said, madpoet429!!!

  5. Brian K. Howard

    December 22, 2013 at 3:25 pm

    Madpoet429 is on point.

  6. Christopher Thompson

    December 22, 2013 at 3:30 pm

    1.Who cares 2.Why does she care who carries her CD it’ll sell anyway 3.Why is this a story 4.It’s a publicity stunt

  7. Angel44

    December 23, 2013 at 12:43 am

    Well said madpoet429.. well said
    On point all the way

  8. Devon

    December 28, 2013 at 10:15 pm

    Newflash, Beyonce nor Jay Z is obligated do anything for us, we should do for ourselves and stop doing dumb sheit that blocks our progress.

  9. Devon

    December 28, 2013 at 10:23 pm

    @ Madpoet we are the most begging people on the planet. Jay and Bey put out a product and we bought the product. We didnt give them sheit. I bought their music and attended a couple of concerts that I willingly paid for. They owe me nothing. Even the two people who created me, at this stage in my life, owe me nothing.

  10. طيف

    April 21, 2020 at 10:46 am

    that was amazing article

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