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Actor Shemar Moore: All Black Casts in Films Might ‘Alienate’ Audiences

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Shemar Moore recently sat down with Shadow and Act to discuss meeting the fundraising goal for his film The Bounce Back. Moore shemare mooresays his movie will be similar to Tyler Perry’s Diary of a Mad Black Woman since people “never get enough of falling in love and believing in love.”

Moore also shared his thoughts on why a diverse cast was a good marketing decision for him:

“If every character in the movie is black, it’s going to be looked at as a black movie and that might alienate other people from going to see it. But we’re very sensitive to representing all demographics and it’s going to be a very mixed cast. Whoever fits the bill and can bring the noise.”

Although, from a business point of view,  one can understand why Moore chose a diverse cast, he didn’t address why all white casts don’t put moviegoers off in the same way as all black casts.  Could it have something to do with the empathy factor?

An article in Slate reached the conclusion that a lack of empathy for other races is the reason for racial disparities in the U.S.:

For many people, race does matter, even if they don’t know it. They feel more empathy when they see white skin pierced than black. This is known as the racial empathy gap.

First, there is an underlying belief that there is a single black experience of the world. Because this belief assumes blacks are already hardened by racism, people believe black people are less sensitive to pain. Because they are believed to be less sensitive to pain, black people are forced to endure more pain.

America’s empathy gap may help explain why Moore decided against an all black cast.

What do you think? Should Moore even care, considering that white filmmakers don’t consider how black moviegoers will react when they cast all white leads and supporting actors? Or is Moore doing the right thing by banking on a diverse cast?

 

9 Comments

  1. Barbara

    August 8, 2013 at 8:55 pm

    He is wrong that other people will not support an all Black cast. All Black cast movies have grossed over a hundred million dollars (Big Moma’s House, Coming To America, and many others).

    I think he’s speaking his bi-racial opinion.

    Let’s see how The Butler does.

  2. Carolyn M.

    August 8, 2013 at 11:34 pm

    Shemar, white folks do not care about AAs being alienated when their directors cast an all white film. Make a good movie!

  3. Jean Spaulding

    August 9, 2013 at 8:24 am

    Basically, Shemar Moore is correct! We have been programmed to respond to white images. Every phase of life of a person or persons of color have their entire lives inundated with white images. I would have more problems with the characters if they didn’t portray reality. Many folks of color are even ashamed of black folk and prefer to see white people – it’s because of brainwashing. We should be able to view the entire range of black images and not just those of us who are from one class. How do our professionals live. Many black intellectuals are wise but do not have big bucks…where are these people. Just as most of the images are white that we live with everyday, there should also be people of color and all ethnicities. Right now, we live in a white world because of the saturation of white images. Where are the other groups that make up this world!!!

  4. marcus davis

    August 9, 2013 at 9:41 am

    Who cares what he thinks i would,nt pay money to see his movie anyway.Nowadays i will never pay money to see any movie unless i see some black faces in there.I’m waiting for the next Spike Lee joint to come out.

  5. rubyfromnj

    August 9, 2013 at 4:10 pm

    I say Mr. Moore is wrong. “Alienated” white people should get over it. If they don’t see the film and other whites do see it and tell the “alienated” how good it is, maybe they will go. Otherwise, no skin off your teeth.

  6. Jackie

    August 9, 2013 at 5:59 pm

    I’ve been Black a long time LOL and I LOVE seeing a all Black cast. I love the fact the we have let the movie industry know that WE not only generate MONEY but we make money and spend it. It started with Boomerang and it continues with THE BUTLER. Shemar, this is America and you are entittled to your opinion no matter how wrong it is. STAY BLACK

  7. tonya powell

    August 10, 2013 at 5:26 pm

    How long will we continue to appease the white race? Shamar Moore to say you would like to make a movie, but not with a all Black cast. Did you forget that the money you earned, working side by side with Black men is money that came to you by way of Black people who supported you? Did you forget this? You are speaking from the so called ( colorblind ) nonsense. The word colorblind that has been used by “whites” for many years is just a way of not acknowledging that there is color on this earth.To be colorblind is not to see. To me it is an insult. Whites have been manipulting we Blacks for so long that anything they say or tell us is written in concrete as truth. We cater more to the white race, for the mere fact they hold the money. Until we learn the game of chess only then will we be economically free.

  8. JDub81

    August 11, 2013 at 1:58 pm

    So freakin what…trippin cause white folk won’t come to an all black movie. So freakin what! Shemar stop your butt kissin and stop actin like we need them to come to good movies!

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