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Oprah’s Partnership with Tyler Perry Helps OWN’s Ratings and Profits Soar

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Oprah and Tyler perry

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By Staff Blogger

There are only a few people who can claim they have started a cable network from scratch and turned a $300 million dollar profit in just two years. Well, add Oprah Winfrey to that list. Oprah’s OWN network will turn a profit six months ahead of predictions made by industry experts.

Initially Oprah struggled with making the transition from daytime talk show host to owner of a network. The formula that she used during her days as host of the Oprah Winfrey Show failed. She went through numerous CEOs before taking control and drastically changing the network’s format.

The key to OWN’s success, besides Oprah’s brand, is the fact that the channel is now willing to take risks on original programming. Many of OWN’s newest programming efforts tend to lean more towards Black audiences, especially her recent partnership with mega film producer Tyler Perry.

Tyler Perry currently has two shows that have yielded a large viewership, “The Haves and Have Nots” and “Love Thy Neighbor”.  Both shows are in their first run and many speculate that they have the potential for syndication which will increase profits further.

Perry’s shows aren’t the only ones that have helped to boost Oprah’s ratings and profit margins.  Iyanla Vanzant’s “Fix My Life” has become another fan favorite. The show focuses on people, primarily celebrities, who have undergone tremendous life struggles and traumas. They find themselves on the cusp of despair and Vanzant offers her version of a spiritual intervention to help them get their lives back together. One of the most famous episodes was when she tried to work with rapper DMX.

In addition, “Welcome to Sweetie Pies” and “Oprah’s Next Chapter” have also helped her edge out her competition with women in the 25-54 target age range. With a start like this, it is probably just a matter of time before OWN is a multi-billion dollar empire.

 

10 Comments

  1. marian williams

    August 1, 2013 at 12:39 am

    Love the Have and the Have nots. Pray that God will keep both in perfect health, they work well together.

  2. fred sims

    August 1, 2013 at 8:29 am

    God bless the child that got his OWN.

  3. blacjk jones

    August 1, 2013 at 10:52 am

    What can i say but “OPRAH you’re more than IT, give yourself a standing ovation.””

  4. Phyllis Felton

    August 1, 2013 at 11:42 am

    I am so happy for both Oprah and Tyler. They seem to make a Powerful, Cohesive, Financial Duo. It makes me feel so good, (even after ALL the NEGATIVE garbage that has been spewed continously about the both of them!!)that they were able to come together to HELP each other. I love both the new shows, and I also love a lot of other shows on OWN!!…Keep up the good work!!

  5. rubyfromnj

    August 1, 2013 at 12:58 pm

    Oprah and Tyler, let every knock become a boost. More power to both of you.

  6. Kathi Kelly

    August 1, 2013 at 2:10 pm

    Congrats if any one could pull this off is you and Tyler. If more blacks could work together. We would have more. Would really say something

  7. Kendra

    August 1, 2013 at 3:48 pm

    I knew she would be able to turn it around! Way to go Oprah!

  8. corbin56

    August 1, 2013 at 9:45 pm

    Now, if she would just get rid of Sweetie Pie and Iylana and replace those two with documentaries, (or ANYTHING), she would have even more viewers. We all know about Sugar Pie’s restaurants and struggles. Move on to something else. That show bites. Iylana – tired of looking at this ugly, big mouth Yak. Dr. Phil can go too.

  9. Sistapayattention

    August 3, 2013 at 2:18 am

    The power of helping each other up the ladder to success is very powerful as long as we all take one step at a time together and as a team we too can have more power than just on voting time

  10. Jacqueline Dickens

    August 4, 2013 at 1:01 pm

    I watch Mr. Perry’s shows religiously. I love him. Ms. Winfrey is a genius and I am an admirer of her. I was so sorry we could never hook up when my book, THE BLACK MANGER;MAKING IT IN THE CORPORATE WORLD was so popular. I thought a program on blacks struggling in the workforce to succeed and how to break those glass ceilings would have an audience. My bad!

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