Nike Supports First Lady Obama In Bringing ‘Let’s Move’ To 50,000 U.S. Schools

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mo301First Lady, Michelle Obama, is getting help from an unlikely source, to continue her “Let’s Move Active Schools! ” campaign. Nike has jumped on board to help fund the campaign, which Obama hopes will get children moving, in more than 50,000 U.S. Schools. The “Let’s Move Active Schools!” fitness campaign was started by Obama three years ago and has since gained the support of companies like, GENYOUth Foundation, ChildObesity180, Kaiser Permanente, and the General Mills Foundation.

The initiative, which is not funded by the Department of Education, is seeking to get schools and the community involved in getting children to do at least 60 minutes a day of physical activity. An excellent initiative, being that schools offer physical education as an elective. Research shows that only 1 and 3 American children are physically active on a regular basis. Of the collaboration Nike CEO Mark Parker said that funds will go, “to support teachers and coaches and administrators at the local level.” He added, “A piece goes to communities providing access to sports at a community level, and there’s a part that’s about advocacy and getting the word out, and building a community of partners, because we can’t do this on our own. The White House can’t.”

 As for The First Lady’s efforts to build a healthier America, Parker said, “She is just an amazing force of nature,” “She’s got such an energy level and such a passion for this personally. She understands how important this is — [that] we’ve got a generation that’s the least active in decades.”

The program will be administered in part by The President’s Council on Fitness, Sports & Nutrition (PCFSN),the American Alliance for Health, Physical Education, Recreation & Dance (AAHPERD) and the Alliance for a Healthier Generation.

Asa Lovechild is an accomplished actress and singer out of New York City.

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