Essence Editor Says She Was Fired; “It wasn’t what I expected at all”

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Essence editor

It seems that Essence Magazine is no longer about empowering and inspiring Black women. Constance C.R. White is the former Editor of Essence magazine and she has let the cat out of the bag. She shares that she did not leave the top Black women’s magazine of her own accord but was actually let go because she disagreed with the direction the magazine was going.

According to White, when Time Inc took over the magazine, which was previously Black owned, they increasingly made an effort to “limit the way black women were portrayed.” White says that she disagreed with this new direction and constantly had disagreements with her bosses and they eventually told her that they were letting her go.

“I went in there with passion and excitement and high expectations,” White told Journal-isms, referring to her 2011 hiring. “It wasn’t what I expected at all.

What needs to happen is the reader is getting lost and the reader has to be at the center. To make their world smaller is unacceptable,” White said by telephone. “A lot of the readers have sensed” what is happening, she said.

Essence, the nation’s leading magazine for black women, was originally black-owned but has not fared well under Time Inc. ownership, White maintained. Nelson [Martha Nelson, the editor-in-chief of Time Inc.] vetoed such pieces as a look at African American art and culture, and “I was not able to make the creative hires that needed to be made,” White said.

White’s story adds additional doubt to the notion that Essence can be considered a legitimate advocate for black women when black women are not being allowed to make key decisions for the magazine.  This was the concern for millions of readers when the magazine was purchased by Time Inc.  Since the merger took place, the content became lighter and less-controversial in tone, focusing on a steady staple of relationship advice, beauty tips, and more advertising than ever before.

She elaborated by email, “When was the last time you saw Essence in the community advocating for or talking with Black women?

“No more T-shirts with a male employee’s face on it being distributed at the [Essence] Festival.”

Essence announced White’s departure in a terse statement on Feb. 8. No explanation was given.

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85 Responses to Essence Editor Says She Was Fired; “It wasn’t what I expected at all”

  1. cat

    We should not be surprized. When you sell your company out to others don’t expect the same passion and purpose as it was intended for…I don’t understand why we keep doing this to OURself…I guess money will make you do just about anything….Sorry for the sister maybe she can start her own mag…You can’t make boss massa uncomfortable and stay employed…

  2. Dr. Cheryl Smith-Brown

    Join the group. I too spoke up on my job about the way that black children were being treated in the school district. It seems that when you dig deep enough and call the top leaders out on the carpet, you will be let go. Corporate America, school districts and banks mortgage companies across America want to keep control of black americans. It began with the promise of 40 acres and a mule which ended in the closing of the Freedman’s Bureau and no land or mule. It is a d**n shame that nothing has changed, it has just been painted over with another coat of paint and renamed.

    • Sekou Osei

      Dear Dr. Cheryl, no one is responding to th power of corporate America over our lives and the crimnal acts of mortgage companies and their power to impose gentrification. But to be honest we have been disarmed by the biggest corporate harlot in the person of President “Bucheat” Happy Obama, as he drones children in North Africa and the so-called Middle East and now the NDAA. Our community must take a very real reality check on whose are its friends and who are its enemies

    • Shelia Cantine

      Doctor, you have truly dignosed the case.

  3. I knew that there were some changes made to Essence. I noticed Europeans included in the ads. I will not be renewing my suscription if I feel that it is no longer geared toward Black women.

  4. I was just talking to a friend about Essence and the content. We both were saying how we don’t relate to it at all. The fashion is limited and the lifestyle is so limiting there is no reason to look at it. I thought I just grew out of Essence. We laughed because we haven’t grown out of Vogue, Metropolitan Home, etc. Essence hasn’t held my interest for a while.
    It is disappointing that Constant has left, she was bringing more depth and creativity to the magazine.
    Today Essence seems like it’s for 17 – 27 year olds. Maybe that works for them, doesn’t work for me.

  5. De

    Like many have commented I thought I had outgrown the content. Ms White
    Thank you for having the character to not sell out. It is tough to be stand tall

    I have not renewed my subscription in 5 years. Time for a new magazine

  6. hhh

    Unfortunately this is a continuation of a trend that started in the late 90′s with African American controlled media and advertising. African American media like all media is highly dependent upon advertising placement and circulation for revenue. Likewise African American advertising agencies compete for control of billings from fortune 100 companies who dedicate less than 3% of there marketing budget towards African American consumers. Because corporations feel that they can reach African American consumers without the need to target them with specific advertisements or that their general market”white” agencies can develop Afrocentric ads as well as African American agencies less marketing spend is allocated towards the African American consumer. As a result, many African American ad agencies have been competing for smaller billings which translates to small placement revenue for media outlets like Essence, Ebony, BET, Black Enterprise..ect. Consequently many of the top African American agencies began to sell to or enter into joint ventures with large general market advertising corporations, who targeted African American advertising agencies as a way to control 100% of corporate marketing spend.The net result was less placement billings for African American media outlets who inturn were forced to sell or enter into joint ventures with large media corporations like Time Warner. From 1998 to 2008 we have lost control of much of the African American advertising and media industries. African Americans, who are the heaviest consumers of media and per capita consumer products, have lost the control and benefit of the industries that have traditionally served them. Moreover, the many African American vendors who received contracts from African American advertising and media companies no longer benefit from the pass through of corporate marketing budgets. Bottom line, we loose the benefit of our consumer market power and the control of the content and quality of our media outlets.

  7. Barbara

    I cancelled my subscription to ESSENCE when it was sold to Whites. They kept begging me to come back as one of their valued subscribers–offering half price off. I did so, but found the contents of the magazine boring. Plus, I didn’t like giving my money to Whites.

    I had not planned to renew when my two year subscription expired; and I definitely will not do so. I will not have some White women running a Black women’s magazine for me and my Black daughters telling us what we should think and do.

    Ms. White, join the other Black women on-line magazines. That’s where our future lies.

    Shame on those Negroes who sold us out to White people. Never support anythingelse they do (That goes for you too Mr. Bob Johnson and BET).

  8. Kelly

    We can all express such truths regarding our feelings and well known changes that have taken place since Time Warner bought the magazine. But with all of this knowledge we have, we still choose foolishly to support their negative efforts by attending their widely popular Essence Festivals. So who really cares about us not subscribing anymore. They knew what they were doing all along. The festivals make enormous amounts of money on both black females and males.
    I have refused to support them for years since the selling off of the magazine. But the real question is why do we always sell ourselves out for money? Ebony, THANK GOD, they have chosen to really remain in the black community. Somebody really did have a love for their work, and truly believed that we do have a voice.

    • Barbara

      @Kelly

      Isn’t EBONY 60% owned by the same White people who own ESSENCE? It seems it’s only a matter of time before EBONY is “fully” owned by Whites too.

      I never attended an ESSENCE festival.

      Whites seem to have control of Black people’s mind and herd them in to make money off of them. Other groups (Koreans) do the same to us. We are totally brainwashed. When you have a Black person such as Ms. White who takes a stand against this brainwashing, she/he is shut down/fired so they (Whites) can keep making money off the “unsuspected” Blacks.

  9. Vercie

    I couldnt put my finger on why Essence wasnt as intetesting as in the past. I used to read every inch of that magazine. Thank You for confirming something is wrong. No subscriptions until change comes.

  10. I peeped the change in the magazine over a decade ago, when they had more ads than substance, and the substance they had was leaning away from issues within our community. I left and have never purchased another issue. When black owned businesses sell out to white corporations, they are selling the image of black folks to people planning to control that image, and present it in a negative way. BET, Essence, OWN and all of the rest are fading fast. If we do not control our image around the world, we can’t complain about others doing so. Wake up Black folks!

  11. Sharron Johnson-Wilkins

    I was completely turned off when I noticed all of the white ads vs no whites for all of these years. There are something’s that do not mix…an all Black magazine turning white! I stopped my subscription when I first notice the change. It was like what the h**l is this!

  12. Peter D. Slaughter

    Overall not surprised and if black people and especially a vast % of black men and women need to boycott this phony,white owned racist so-called magazine.
    I will make sure not to buy another one at all

  13. Anfra Boyd

    When Essence announced years ago that it was sold to Time, Inc or Viacom I knew that it would lose it’s power and the real reason that it was so successful in the first place. Essence was a magazine that empowered, inspired and educated Black Women to evaluate their lives in every aspect of religion, spirituality, finance, community, etc. Once any company sells out to the “white” bigger companies, we loose our power and purpose. Look at what happened to MOTOWN & BET. It’s just not worth it to sell out no matter how much profit is at stake. Why sell your soul and lose your power?

    Anfra

  14. my last year subscribing….

  15. TRUTH

    OUR ANCESTORS WAS SOLD AND NOW THEIR DESCENDANTS ARE SELLING OUT THEMSELVES AND THEIR LEGACY. WE WAS KIDNAPPED AND INVOLUNTARILY SOLD,AND NOW A LOT OF US IS DOING IT FOR FREE.
    WHO NEXT,THE MAGIC JOHNSON THEATERS,TYLER PERRY LEGACIES.

  16. TRUTH

    WOW,A LOT OF US WILL PASS A JOINT, A BEER,AND A WHOLE LOT OF TIME,BUT WILL HATE ON YOUR OWN
    KIDS AND WILL NOT PASS ANY STOCKS,PROPERTY,BUSINESS,OR FORTUNE DOWN.THE SELFISHNESS STEPS
    IN AND YOU SAY” YOU BETTER GET IT LIKE I GOT IT.WE WOULD SHARE WITH ALL THE OTHER RACES,BUT
    WILL REFUSE TO ACT,INSTEAD WE JUST LOVE TO TALK ABOUT IT AND COMPLAIN BECAUSE A LOT OF
    OTHER RACES DONT WANT TO CARRY US. COME ON PEOPLE STOP BEING FINANCIALLY RACIST AGAINST
    THE BLACK PEOPLE,NOTICE I SAID THE BLACK PEOPLE,BECAUSE JUST BECAUSE YOUR BLACK THAT DONT
    MEAN YOUR MY PEOPLE.THE TYPE OF BLACK PEOPLE THATS MY PEOPLE IS THE ONES THAT LOVE ME AND I
    LOVE THEM BACK.WE LOST THAT RIGHT TO SAY,AND NOW IT IS JUST WORDS WITHOUT TRUE MEANING.

  17. Sharon Kirkpatrick

    I will never buy essence magazine again. I will not be supporting the white media……

  18. Gee. Black people would do better to invest our money and talents in promoting the economic development of Africa. At least we’ll be benefiting more in the long run.
    White corporations still benefit from black labor. What do we get? Deeper into dependency, debt and depression.
    As far as I’m concerned “black success” is only an illusion if it does not empower black people to have full control over the resources of our motherland.
    Take a look at the state of black communities everywhere. Have we really overcome? It’s time to get our priorities straight and stop giving white people the economic control and advantage over us. Then we’d be in a better position to control our destiny.
    Call Mugabe a tyrant and a murderer, but at least he stood up to the beast. Obama’s just another token”white house” n****r with a cowardly streak.

    • Barbara

      @ Betty

      You’re right about Mugabe. Even when they tried to dethrone him with the so-called Democratic contender, he (Mugabe) fought it off. That old African Lion will not give up….lol

  19. Teatime Talk

    Stand tall and strong my sista. Most of us are aware that the struggle is not over, but continues. In unity there is strength and power. We must not yield. We must use the power of our “Dollars” to send a message to not only to the white American power structure but also to those of our people who have yielded and are afraid to fight back. Our ancestors experienced fear, however, they feared more, he results of NOT fighting back.

  20. Teatime Talk

    When I get my magazines in mail, I don’t read them anymore. There used to be a time when I would get the magazine from the mail box and start flipping through the magazine before checking the rest of the mail; and more often than not read an entire article while leaning against the kitchen counter where the rest of the mail was tossed. Those days are long gone. I now take the unread/explored magazines to the local hospital for patients to read.

  21. Sadly I opted to let my subscription lapse just last year for all of the reasons above. I will not go back or renew until someone realizes this isvavmagazine for African Amdrican women!

  22. hhh

    All this is true, however we fail to understand how the system works and therefore are victims to changes within the system; always reacting to manipulation rather than being in front of it. The problem is that Corporations do not feel that they have to invest their money in Black consumers and don’t in proportion with the profits they gain from our patronage. If corporations were held to account and force to invest in us as much as we support them many of our Black owned business and industries would still be intact. This is not a hand out but requiring those who receive our money to respect and earn our money. If companies were forced to invest 13% of their marketing spend towards the Black consumer market BET, Burrell advertising, Essence, a whole host of Black owned business within advertising and media would still be Black owned. Moreover, you would see far more Black executives within corporate America and more black own vendors as a whole. When we spend our money but don’t force those who benefit to respect our consumer dollar everyone looses. If GM, Nike, Kellogg, Walmart, Ford, Toyota, McDonalds, Yum Food Group, Target, Macys, I could go on and on, were forced to spend their marketing dollar in proportion to the Black consumer dollar that they receive it would take us a long way towards saving our institutions and our economy. Right now we are consumers without a voice.

    • Censored

      Then we need to become producers. It’s not like we haven’t done it before. I think all of this is a good thing. It forces us to realize how whites really view us (how they’ve always in fact viewed us). It’s a wake up call. There was a brief period where they feigned interest and outreach to the black community. All that pretending is over. The gloves are off and we can see they don’t give a frick about us unless they can make some $ off of us. Black Wall Street should be a rallying cry in the black community now. Doesn’t even have to be brick & mortar, virtual will do but we have to get back to cooperative economics. And entrepeneurship.

  23. It is deeply saddening to learn how this commercialization and devastation of a noble mission was accomplished through a change to white ownership. In its initial incarnation Essence editors published my essay on “Black Women of the Old West,” which with its striking photographs excited enough attention to lead a publisher have me expand it into a book. It was a book Dr. Betty Shabazz, when she interviewed me on her WLIB-AM radio program [twice],announced “This is one of the most interesting books I ever read.”
    I guess the overriding question is how does one keep noble and needed efforts from being bought up by white financial interests with little interest in or even hostility toward Black women, their lives, communities and history. I don’t have a ready answer, but maybe others do.

    • GodMind

      @WilliamLorenKatz….@hhh….@Betty….etc… Well I keep hearing the conversation about doing business in Africa, ok if not now, then when? The richest black man in the world is a Nigerian brother “Aliko Dangote” (13.8 billion)” and there are others. The Chinese are all over Africa doing business, Oprah and Robert Johnson have invested in Africa too. Maybe that Beautiful Black highly intelligent woman “Constance” can go global with a new African Essence! In my opinion the euro centric media machine is (perceived as) controlling our destiny thereby assassinating our future lineages. It tells us what success for us looks like (from their perspective). I am reminded again of Carter G Woodson’s book “The Mis-Education of the Negro”. Seemingly we have made ourselves a back door people! We love this house! Hey Fire!!!!

  24. Lisa

    I’ve been reading Essesence since I was a teen. I buy them now and I never read the from cover to cover. I now know why , thanks for the information. I will not be buying Essesence anymore. I hope Mrs. White starts her own magizine.That is the new door God has opened for her, Time won’t be able to handle her greatness.

  25. I stopped l o n g ago, and, wrote a letter telling them why. It was not for the average Black woman who bought the magazine looking for the dream. It offered no solutions. OOPS, maybe I was expecting or reading the wrong magazine.

  26. Marshata Randall

    I too noticed a change and will not purchase Essence any longer. IT IS NOW TIME THAT WE EMPOWER, INVEST IN, and EDUCATE OUR OWN PEOPLE! I AM 100% BEHIND Ms. White when she venture out on her OWN and get US unified!

  27. LeRoy Henderson

    Constance White’s experience is one more glaring example of what happens to African Americans who dare to stand up to white corporate America’s hubris. Bravo to her! She will land on her feet.
    Essence Magazine is one of the most obscene examples of how whites think they know what’s best for us. It is traitors like Ed Lewis and Bob Johnson who are complicit in the on-going campaign to dis-empower us, even in this day and time.
    Some massive public gesture should be made in the case of Essence Magazine’s arrogance and blatant disrespect of African American women.

    • SayWhat

      Agreed! Yes, “a massive public gesture” is in order. Any suggestions? A boycott of anything produced by Essence, BET, Johnson & Johnson would certainly hit those corporations where it matters – their pockets. Do you think we’re united enough to accomplish anything of that magnitude? We would barely scratch the surface of a meanful progressive public gesture unless we could get Generations X & Y on board. Our younger generations have become oblivious to political activism; they are far too busy with their Xbox, MP3, texting and shopping for designer labels at full price…to even notice their world is tumbling down around them, but then again, that was an effective strategy we can thank the masterminds behind Big Brother and 21st century technology. So, now what?

  28. hhh

    I am a Black male and it inspires me to see so many intelligent Black women responding to this article with passion and conviction. As always, you are the foundation of our families and communities. You are also the purse strings of our economy as 89% of all household purchases are made by females. @Godmind, I agree and pray for a return of the Atlantic Triangle Trade system this time with a pan-African focus, the wealth and prosperity flowing to Africa and African American consumers within the diaspora. In order to make that a reality we must harness the power of the African American consumer, the 9th largest consumer market in the world. We must force those who wish to do business with us to respect us and conduct business in a way that benefits our communities and employs our people. This is something we can do right now. Buy within the community and encourage organizations such as the Church, NAACP, Urban League, HBC’s, Black Greek system, Prince Hall Masons, Order of Eastern Star, Black Greek system, and all other affinity groups to boycott companies that do not have at least a 13% composition of African American executives, vendors and suppliers, franchise owners and affiliates. We must see a return for our dollar as well and force 13% of the corporate marketing budget allocated towards the African American consumer and community. If we accomplish this, Black male and Female unemployment will drop significantly, Black own businesses will experience a renaissance and we can begin to engage in import/export and FDI ventures with African countries and businesses. We must take back some of the strength of our dollar, as we can see our very lives depend on it.

    • Well, I’m definitely down with african american entrepeneurship. I am just going to be brazen and say that I’m an african american visual artist, looking for freelance work. You can visit my site to see what kind of work I do: http://www.nzinga.storenvy.com I love working with other black people who support the upliftment of our people and are seeking imagery that facilitates that goal.

  29. David

    This Black owned Magazine should have never been sold to white organizations which are dedicated to kill us softly with their attitude toward us, making believe that we are inferior.

    I mean, what were we expecting to happen; Constance C.R. White can be considered a HEROE for standing up for her people, to the point of losing her job.

    I am proud of her, and talking about her, I am telling you Constance, I wish that you have support from our fellow Black Brothers and sisters, and I hope: “All BLACKS” who know that they are Black and are by all means CONCERNED should Stand with her write to the editor in chief of that previously Black owned magazine, and tell them what we think of thier actions that lead to disagreement with Constance C.R. White, DEMANDING that she gets her job back with compensation for trouble that they cause her, and even considering buying back to Black Own Magazine.
    It is time that we start to: “Intelligently” stand for our people. It is only then we will gain respect.

    Thanks for your time.

  30. Herman Hawkins Jr.

    What we don’t control we can’t expect to get anything from. We MUST keep what’s ours. Then again we don’t always take proper stewardship of what we own or have an negligent attitude. That is just as bad as others controlling what we spend. Proper ownership, maintenance AND stewardship are a must if we as black people are to get anywhere.

  31. Mandingo

    Essence is not going to portray us positively because it is owned and thus controlled by our racist enemies.Marcus Garvey truly said that the only solution is us owning and controlling our resources for our own benefit.

  32. Shahid Raki

    No one else can speak for us, but us. No one else can think for us, but us. No one else can properly portray us, but us. I wonder what made us think that someone who does not look like us could properly portray, commit, and function in our community about us, but us. I remember reading years ago how one particular white owned hair care company was intending to drive all of the black hair care companies out of business. And unless I’m mistaken, they either have or have just about done it. Essence has been for and about our beautiful black women and we always want it to be that way. Who can best speak for them, but them. Where would we be without them? Everyone has a right to buy and sell their businesses, goods, and services to whomever they want, but sometimes if that someone has bought something that is part of our culture it cannot be expected or assumed that they can or will try to continue with the same level of care, understanding, and knowledge of us as we have of us. You speak for you and we’ll speak for us.

  33. PinkRose

    I stopped subscribing to Essesnce after they sold out to TimeWarner. And Black folks shoulda’ stopped buying a LONG time ago!

  34. Cassandraj

    I will not be renewing. I noticed the changes a few months ago.

  35. Shi

    Black Pride and Ownership is a Faded Accomplishment in the Black Business. Blacks embraced that magazine even when all those black butts were shanking all over the place, instead of a computer class, tutors, mentors, educators being implemented in BET programing. Missing was a Colossal Opportunity to be involved with Black Young Youth , we Still hung on. Hear this, from Johnson (I made It); and I will sell it to the highest Offer; if your blood was RED; It Is Now Green To the Tune of $3Billion. The Legacy – The Heritage – The Black Identity Is Stolen by Money that a Black Rich Icon refused to cradle the Promise of Tomorrow’s Black. Shame, Shame

  36. Good Afternoon My Brothers and Sisters: You all have some very good concepts and true to life experiences. I do have some inside insight. The time has come to band together as a people, A great people of the Black race. We need a mass movement within our communities to educate our people that it is good Being Black, Thinking Black, Buying from Blacks, and Supporting Blacks.
    We have made all other ethnic group rich in this country, because we are still trying to be accepted by the other groups who don’t look like us.
    They don’t care about you, your families, or your current conditions, the drugs, the high school drop out rates, who get’s an education, inproper or inadequate housing, welfare, food stamps, what ever.
    The time has come where we all must decide, what are you doing, or willing to do, to make your contribution to the race financially and supportively. When are we going to wake up and develop our own wealth and resources. We have only 1/2 of 1% of the total wealth in this country. A damm shame, considerating the total wealth we Black Americans have collectively.
    If we don’t take action and not come together, we will be the permanent under class. In America, it is Whites who use wealth and power to marginalize, exploit, and subordinate us.White can deny Black employment, educational opportunities, business resources, a place to live or the right to vote. We own nothing or we sell our companies just for the dollars.

    In my book: Why Are Afro-Americans Afraid To Take Off The Blinders on http://www.createspace.com/3979333, I explain the current issues and facts, plus give solution’s as to the New Black Direction, that we must choose.

    We are one, our cause are one, and together, we MUST HELP EACH OTHER, if we are going to succeed: Corky J.

  37. Ok Ms White, now start your own magazine.

  38. I knew something was wrong when they were promoting Im gonna have babies without being maried.

    • Why are we surprised? We don’t support Black Businesses, Black Professionals such as Doctors,Dentists or Accountants, etc. I would think after all these years we would have learned. When a race feels that they are less than or less deserving, this is what happens. Also when we sell out for the bottom dollar, we should not expect those people who buy us to be as interested in ourselves as we are. Look at the community where beauty supply shops in our community are owned by non-Blacks. I am tired of seeing young Black girls and women with weaves that make them look horrible (hair loss and tracks visible) just so that can swing their hair. Men (boys) walking around with their underwear showing, fathering kids out of wedlock while others struggle for the right to marry who they want. Black America, wake up. You’ve already slept too long.

  39. ana

    Essence has changed quite some time ago,the conversation,the advertising and the complete overall makeup of the magazine itself. It was quite noticeable from the beginning of the new ownership…No more Essence for me,it is not the Authentic Black Magazine Anymore…Black People need to Retain Their Own Businesses,that is the only way we will have any True Freedom and to Provide our Own Employment for our Future Generation…We Need to Control Our Own Destiny.

  40. As so many have stated earlier I stopped subscribing to Essence years ago. We must always remember that blacks on the cover doesn’t mean blacks in control. However, I can’t be mad at Time. Their allegiance is to the bottom line and not the concerns of we as a community.With black hair care generating almost $700mm;why wouldn’t Essence give you page after page of hair, beauty and fashion.

    Instead of just stopping subscriptions to Essence let’s start investing in each others entrepreneurial efforts. Lets teach by example the next generation that the best investment you can make is in yourself and your community.You can never consume your way to power.

    PS Black women are the largest group of purchasers for online shoes.

  41. Greg

    This is typical. It is not Black Owned anymore. They do not have a need to cater to black people. So get her black behind out of here.

  42. I only purchase when Michelle Obama is on the cover .

  43. Debbie

    I stopped reading the magazine and stopped my subscription to Essence shortly after it was sold. I do not consider Essence to be a legitimate publication for Black Women. How is it possible for a white male controlled magazine to speak to the issues, hopes, dreams of the AFRICAN WOMAN? Until black people can understand the importance of building legacy before greed, African owned businesses, institutions etc will continue to be co-opted by others for their benefit. Expecting our interest to be a priority to Massa is just plain stupid of African folk to expect otherwise. As usual we come to the table with a loaf of bread and end up happily eating only the crumbs.

  44. Marie

    We have to stop selling our birthrights. How can we contact Ms White to encourage her to start her own magazine with the experience she has and we all truly prescribe to it.

  45. Censored

    What I suspect is that they expect that black people won’t continue to support Essence the brand & that probably was their goal in the 1st place. Then they will blame ‘us’ for it’s demise. And I hope to God Linda Johnson Rice keeps EBony..I’m hoping her love, respect & admiration for what her Dad put his blood, sweat and tears into, is worth fighting for.

  46. G. Woods

    Now I understand the changes. Essence is not the magazine it use to be. I will not renew, and I hope others follow.

  47. H. LaVerne Hardin

    Another sell out. When will black business people stop selling to white america who will continue to confuse black americans with respect to their real selves and what really matters. Whites cannot and will not ever understand the needs of black americans, especially now, black americans are being beaten daily we need support from black people. No more Essence for me.

  48. KG

    This is sad news- I hope Constance will go on to start her own magazine. It’s such a shame that we are selling out to those who don’t have our best interests at heart.

  49. Ronnie Hughes

    Black folks, it has always been true and it is true now: the enemy is not going to finance our revolution!It is absolutely essential that we do for self. We must grow up and start taking care of ourselves. This evil capitalist system is dying, and the first thing the capitalists will do is eliminate everything and every one they perceive as a liability. That means Black folks will be the first to go! Aren’t we already suffering more than the other ethinic groups in this Depression? If we don’t start supporting each other, who will? If we don’t care about one another, who does? We must stop pretending that things are not as bad as they are. They are worse! We must stop pretending that we live in a post-racial society. We don’t! We must do for self regardless of the opposition. If they bomb us again, those of us who survive must get up and try again, again, again until we do gain our freedom. Why should Black Wall Street be the last time we had a community in which the dollar turned over more than seven times before it left? We cannot let fear defeat us. Many of us up South have land down South just lying there doing nothing. We need to farm that land and build factories and warehouses for obvious reasons. We must do for self, or we are doomed! Brothers and Sisters, our open enemy has killed millions of Black, Red and Brown people since their so-called “Age of Exploration”. They are still the same today. As Malcolm X said, “This capitalist, colonial system is so criminal that it has the seeds of its destruction within it”. Before it destroys itself, we better get it together so we can survive.

  50. Kerline

    I used to enjoy Essence Magazine few years ago. I agree with many people on this site, that believe the magazine is not the same any more. As a black person, I go to the bible and read what the word says I should portray myself in this society. A virtuous women, Proverb 31 etc. All it takes is to be in tune with God to know who you are. Praise Jesus!

  51. D Glymph

    It sounds to me like it’s time for a “21st Centure Essence” magazine that should be owned by an African American. No one can tell our story and appreciate our culture better than we can. Do we have anyone willing to take up the challente?

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  55. Along with the deterioration of Essence, is also, JET MAGAZINE. Gone are the great articles of old, that dealt with Black Issues and stories. The magazine itself, is just a former shell. I feel there aren’t any Great Black Magazine Editors left. White Editors are glad to get in and destroy what little we have left!!…Even the quality of the magazine paper has changed!!

  56. vera Jacques

    Well,another Essence subscriber(me) has bit the dust. I will not be renewing my subscription. LIVE LONG AND PROSPER CONSTANCE L.WHITE!!!

  57. Olivia Pope

    I just received an email from Essence that my subscription will end in about four issues. I think I’ll let it do just that along with my gift subscriptions to the magazine. If its not representing black women, I don’t need it.

  58. Pingback: Essence Founders Disagree about Whether the Magazine Has Gone Astray | Naturally Moi

  59. bernina200

    ALL I HAVE TO SAY IS , CANCEL MY SUBCRIPTION, TO ESSENCE. IT IS SUPPOSE TO BE A BLACK WOMAN MAGAZINE, NOT TIME INC. WHITE IDEA. IF I SEE ONE DWANY WADE, AND HIS LOVE CHILD FROM HOLLYWOOOD, I WILL PUNK. HOW FUNNY MY SUBCRIPTION IS UP FOR RENEWAL.

  60. Rev. George Brooks

    And you mean to tell me that blacks are still buying and reading this now white-owned and controlled magazine? No black person on God’s earth should be supporting this rag in any way. And making a loud noise as to why they are not. With everyone who is still reading it classified as traitors of the black race. And please tell me when the protest march out in front of Essence’s New York office this summer (when the weather is warm) and I will certainly be there, even at the age of 75. Just let me know. — Rev. George Brooks @ (615) 494-9056.

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  70. Erica Collie

    AGAIN EUROPEAN CULTURAL INFLUENCE ON HOW THE BLACK FAMILY IS TO BE PORTRAYED.WE ARE AT WAR AND I DON’T KNOW IF WE ARE WINNING.I GREW UP IN THE ISLANDS OF THE BAHAMAS.ALL I HAD WAS STRONG WOMEN AS ROLE MODELS,MY GRAND MOTHER, MOTHER AND SISTERS.ITS A CRYING SHAME THAT YOUNG MEN HAVE TO SEE THERE VERSION OF A BLACK WOMAN DISTASTEFULLY DISPLAYED IN OUR OWN MAGAZINES.ON THE ARM OF SOME WHITE MAN OR SITTING IN A CUBICAL BEING DICTATED TO BY SOME WHITE OVERSEER.

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