Celebrities
Jay-Z and Beyoncé Prove They Are The Most Powerful Couple In Industry At Grammys
Collectively Jay-Z and Beyoncé took home a total of four awards from the Grammys. But that is not what makes this couple the ultimate power couple. In Between The Sheets singer, Ron Isley, predicted the couple would be where they are today, when they first started dating.
If you watched closely they’re branding was everywhere. There was cross promotion throughout the entire show, for these two. Just like the SuperBowl, Pepsi was an endorser of the Grammys, which, you guessed it, works in Beyoncé’s favor. During the breaks you could see the airing of a Pepsi commercial that featured the songstress and the announcement for her world tour.
Jay-Z took home awards for his work on “N****s In Paris”, which he rapped and produced. Jay-Z even helped his buddy, Justin Timberlake, when he emerged from the front row, mic in hand, to spit a few verses. But that was not the thing that proved that he is a man of power in this industry. What proved it was when he went up to accept the award for “Best Rap/Sung Collaboration” for “ No Church In The Wild” , which featured Frank Ocean and Kanyé West.
After everyone that joined him, on stage gave their spill, the exit music began to play. But the music suddenly stopped when Jay-Z began to speak , making a funny comment about producer, The Dream’s, hat, “I want to thank the swap meet for his hat.” Now that’s power. Any other artist would have been quickly ushered off stage.
Asa Lovechild is an accomplished actress and singer out of New York City.
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