Eva Mendes – New York & Company New Fashion Partnership

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Add actress Eva Mendes to the ever increasing list of celebrities turned fashion designers. Mendes, 38 has just inked a deal with womenswear label New York & Co.  She will be launching her own line as well as becoming the brand’s ambassador.

Her line will feature a great deal of dresses and accessories. In case you’re unfamiliar with the New York & Co. label (the former Lerner New York), its generally considered an alternative for the Ann Taylor LOFT and Chico’s crowd, so infusing the brand with Mendes’ sexy style is sure to be a change.

The affordable collection will retail at approximately 10 to 15 per cent higher than average prices for the brand.