Sunscreen is not just a summer time product, and it’s not just for white women. That’s the message Gabrielle Union and Neutrogena are trying to get across. Union Neutrogena are urging people to make skin cancer prevention a part of their daily routines. African Americans don’t think much about skin cancer, but it can affect everyone. Gabrielle can add this to her list of conscientious causes, and the beautiful skin she has is likely to get the attention of her audience.
“Skin cancer is the one cancer that’s preventable, yet it’s still on the rise. I’m glad that I can help Neutrogena educate people by spotlighting common sun protection myths and spreading the word that it doesn’t matter the color of your skin; everyone can get skin cancer,” Union said.
A recent survey by Harris Interactive showed that just 13 percent of all women in the U.S. wear sunscreen on a daily basis. Additionally, among those who have ever used sunscreen, 76 percent of White women and 63 percent of Hispanic women use it to protect themselves from skin cancer, compared to just 46 percent of African-American women.
While it’s common belief in the African-American community that our darker skin tones provide natural protection from the sun, dermatologists contend that this is not the case. African-Americans can still get skin cancer. According to the report, cases of skin cancer in people with darker skin are often not detected until later stages, when it is more dangerous. The overall melanoma survival rate for African Americans is only 77 percent, versus 91 percent for Caucasians.